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Author Jillian Gibbs is an award-winning CEO, renowned speaker, and supporter of sustainable production and women in leadership. With over 30 years of experience in marketing production, she has worked with top brands to guide their creative production efforts and achieve impactful results.
Gibbs is the founder and CEO of APR, a global group of over 150 subject matter advisors who maximize value in the creative production supply chain. She is a frequent contributor to industry publications and a trusted advisor to marketing professionals and industry associations worldwide.
In a world where advertising is increasingly reliant on visual content and marketers are increasingly involved in film, video and photography, The Marketer’s Guide stands as a beacon of knowledge and guidance for both novices and seasoned professionals. Created to bridge the ever-widening gap between marketers, agencies, and production teams, this eagerly awaited book offers a comprehensive guide through the complexities of creative production.
From planning and budgeting to execution and distribution, The Marketer’s Guide covers every aspect of video and photographic production, providing practical tips and real-life examples.