Jillian Gibbs is a seasoned marketing production consultant, author, award-winning CEO, renowned speaker, and supporter of sustainable production and women in leadership. With over 30 years of experience, she has worked with top brands, guiding their creative production efforts, and helping them achieve impactful results.

Gibbs is the founder and CEO of Advertising Production Resources, a global advisory company specializing in production investment management. She is a frequent contributor to industry publications and a trusted advisor to marketing professionals and industry associations worldwide.

In a world where advertising is increasingly reliant on visual content and marketers are increasingly involved in film, video and photography, The Marketer’s Guide stands as a beacon of knowledge and guidance for novices and seasoned professionals alike. This eagerly awaited book was created to bridge the ever-widening gap between marketers, agencies, and production teams, offering a comprehensive guide through the complexities of creative production.

From planning and budgeting to execution and distribution, this book covers every aspect of video and photography production, providing practical tips and real-life examples. 

This book demystifies the world of creative production and equips marketers and agencies alike with the tools to approach their creative productions with confidence. 

Whether you’re a novice or an experienced marketer, The Marketer’s Guide to Creative Production will empower you to harness the power of your investment and make the most of the partners involved in your projects!