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Creative Production is not a stagnant industry. We all know that technology, consumer demands, and content ecosystems create a near-constant state of evolution for production professionals.
Jillian continues to be at the forefront of production expertise and is happy to answer individual questions for any of her readers! Please submit your questions, and we will publish responses below.
Creative Production is not a stagnant industry. We all know that technology, consumer demands, and content ecosystems create a near-constant state of evolution for production professionals. Jillian continues to be at the forefront of production expertise and is happy to answer individual questions for any of her readers! Please submit your question below, and we will publish a response from Jillian here.
Continue to check back for more insights. All submissions will be published below.
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In most cases, plan for 8 to 12 weeks from creative approval to final asset delivery. The amount of time needed depends on the characteristics of your project. Multiple locations, lots of visual effects, or multiple versions for multiple countries, etc., all contribute to needing more time.
Across the world, the process is broken down into three distinct phases: planning, production, and delivery. This is a collaborative process, involving many stakeholders, creative, and production partners - all of whom come in and out during different phases of the production. It is important that stakeholders are aligned to the project goals to ensure successful management of expectations, mitigate risks and changes, and meet deliverable needs.
In a firm bid scenario, marketers are not responsible for overages when crew incurs overtime due to equipment malfunctions, or when the talent oversleeps and shows up late. However, the marketer is responsible if they postpone due to inclement weather or if the marketer requests a change in scope after the creative has been approved.
1. Campaign elements - You must understand whether this is a fully integrated campaign or single execution for one platform 2. Budget - Budget should be included for each concept and include an explanation when/if the creative concept may be over budget. 3. Schedule - It’s important to understand delivery dates for any assets that are created. 4. Fit for purpose - Make sure the creative produced matches the distribution channel i.e. the juice is worth the squeeze. 5. Legal - Are there any elements in the creative that may require internal or external legal approvals or clearances? This is something you want to be keenly aware of throughout the creative production process.